A magazine distributor is someone who is responsible for distribution and sales of magazine in a particular area of operation. They are hired by a company to increase the circulation of the magazine. The distributer devises ways to make the sale of the magazines smooth and easy through the vendors. Magazine distributor appoints sub distributers and sub distributers appoint sales agencies to sell the magazines. They all work in a chain and work toward one goal. Magazine distributor is responsible for advertising of the product in his domain and it is his responsibility to increase the circulation.

If magazine distributor is not able to manage circulation then there is no use of good editors and good advertisers because the ultimate aim of publishing a magazine is that more and more people should have access to it and they buy it. The success of a magazine may be counted by the number of copies sold, the kind of sponsors you get and other parameters set by you. It is important that your magazine gets noticeable presence at newsstands.

Magazine distributor can decide the appropriate channel of distribution depending on the target population. If the magazine is all about current affairs then it can be best sold near the coaching institutes or at the stands outside the colleges. Fashion and leisure magazines can be made available at departmental stores and through newspaper vendors. They can know the interest of the customers and start delivering them at home.

Although there nothing much the magazine distributor do about the brand image but yes he can try to capitalize image by finding suitable reader group. There can be promotional schemes like on paying subscription for 6 months they can get some gifts or discounts on the copies of coming months. Being a magazine distributor of a new magazine is a difficult job because he has to find and create market for a product which no one knows and the readers are not aware of the quality of the stuff.

The publishing company can make the work of magazine distributor easy by correct advertising and marketing strategy. So that once the magazine is made available at the stands people would know about the magazine and they need not be educated about the kind of stuff it would have. The cost of magazine has to appropriate according to the target readers. You can understand this by considering the fact that a magazine that costs more $3 cannot be sold in the population that cannot afford it where as an affordable magazine can be sold easily through stands.